You’ve registered your domain, you have your web space and WordPress is installed. At this point there are 3 very simple steps you can take towards improving your blog – Permalinks, Feedburner and Google Analytics. If you are not sure what Permalinks are simple login to your blog’s wp-admin page and click the “Settings” option on the left sidebar.
This will expand to show nearly a dozen options (and more once you install plugins), one of which will be Permalinks. Inside Permalinks there are 5 common settings: default, day and name, month and name, numeric, custom structure. The permalink is the way that your posts will be displayed in the address bar of your browser. I recommend that you switch to the “month and name” selection. By choosing this setting your readers will have a reference to when the post was created as well as a descriptive link to share with their friends. Not only that, but search engines love good hierarchy and description in posts so do yourself a favor and change from the Default Permalink Settings.
Next is Feedburner – if you’ve noticed an orange icon with 3 white arcs along the address bar of your browser you’ve witnessed RSS (Really Simple Syndication). If you’ve never heard or used RSS let me quickly explain what it is and why it’s important to your tech blog. In the past people focused on adding Bookmarks or simply remembering the URL for websites they frequent often.
The problem with this method is that it is time consuming and if you want to follow dozens or even hundreds of sites it can just be downright overwhelming. RSS feeds are text excerpts of the latest articles published by websites or blogs and by using a RSS reader you can quickly monitor a large number of sites without opening a browser (unless of course you use a web based RSS reader like Google Reader). By default your WordPress Blog will have a RSS feed in the form of [http://www.myblog.com/feed] and promoting this feed will be your first step in building a following for your tech blog. Feedburner is a free service now owned by Google which transforms your RSS feed into a monetizing powerhouse. Not only will you be able to make money off your RSS feed, but Feedburner will allow Email subscriptions and provide you with analytic data on what links are being clicked in your feed and how many people are subscribed.
The final step is Google Analytics – a free tool from Google which allows you to track your visitors. Understanding what posts are popular and where your audience is located is essential in targeting the right products and advertisements to monetize your tech blog. When you visit google.com/analytics and sign up for a free account you will be given a Tracking Code which will need to be inserted into the Header of your WordPress template.
This can be done very simply by visiting your wp-admin page and going to Appearance / Editor then selecting header.php. Once you’ve pasted the Tracking Code and saved the edit Google Analytics will begin tracking the sources of traffic to your website as well as general details about your visitors (location, browser, click tendency, bounce rate, etc). By setting up Google Analytics from the start you are giving yourself valuable data which you can use down the road to fine tune your tech blog.
Working for wordpress blog is an ease, you get tons of plugins to work with and great features with RSS feeds.