The “Death Of Internet Marketing” report was created and distributed by Mike Filsaime a couple of years back. This article was actually written a couple of days after it was released, but has been residing on my site until I pulled it off. Anyway, DOIM was one of those reports that actually got many people talking. Yet, because of the way it was marketed, I think it got a few people thinking about it, but probably not enough. Even this year, people aren’t doing what they need for their business, and I honestly don’t care if it is online or offline.
Well, Mike says “Internet Marketing Died”. So here’s Stuart Tan’s autopsy:
So… let’s just say that I’m going to do a post-mortem after this report is out into the market. Yep – we’re all into forensics now, with so many interesting metaphors such as the “death of internet marketing”.
Most people would have by now read Mike Filsaime’s “Death of Internet Marketing”, Rich Schefren’s “Internet Business Manifesto” etc, etc. In my opinion, the biggest issues have not been dealt with. Mike undoubtedly gives a fantastic exposition of what was and what is to be.
Why am I writing this? Because after looking at all the emails coming in about Mike’s report, I came to the conclusion that:
- most internet marketers didn’t ‘get’ it. They said “it’s a good report”. That’s not what it’s about.
- The reviews about Mike’s report were far too simplistic about implications about what he really had to say
Firstly, these reports really weren’t for the newbie in internet
marketing. They are for experienced marketers who know what is happening
in the industry. Second, it’s a foregone conclusion that you need to be
more of an entrepreneur… not just a marketer.
For those of you who are unable to keep up with Mike’s brilliance, or think that this is the be-all and end-all of marketing strategy, most people have missed the basis of Mike’s report.
Component #1 – Don’t be lazy!
If you want to be lazy, you’ll go to the sharks. Most of the hardest working internet marketers are also the wealthiest. Again, I’m not suggesting that you are going to become wealthy by only working really hard. The truth of the matter is that working hard to achieve auto-pilot in your business does require a bit more strategizing and action.
Component #2 – Assess trends!
Staying outside of the box? Then you’ll definitely be very lost when it comes to assessing whether or not you should take on a business model like affiliate marketing, or ecommerce… because you have insufficient information to be able to decide. Assess trends. Watch the web. Look at all the stuff that is progressing right before your very eyes. Get on technology forums and learn, learn, learn.
Component #3 – Credibility As Weaponry!
Through all this hype and a very severe lack of information, it’s difficult to decide whether or not to buy one product or the other. The main deciding factor will come from someone whom you trust completely and will be willing to buy simply because you deem this person to be credible. So, build your credibility! It will take more than just one report to do this! Build your credibility! Set yourself up with the right people, credentials, etc. Or better still, get on one of my teleseminars.
Component #4 – Forward Strategy!
It’s not easy to move forward in internet marketing, but that’s often because one doesn’t have a clear direction in the first place. Vision, as Mike says, is important. I believe it’s more than just ‘vision’. It’s more like the ability to focus on what needs to be done, and just taking action and doing it, having already decided that it is something you will accomplish at all cost.
Too many people balk at doing the things that matter. They end up procrastinating! Okay, I’m not an angel myself 100% of the time. But think of where you are. For instance, you know for a fact that you need to create content for your site. Say you’re not a really good content creator. What next? Wait and hope that money will fall from the sky? I don’t think so! You still need to find a way to get it done. Or, make a way! You may have to think of ways to get your way even though you can’t do it yourself.
Component #5 – Polarity thinking… and the Stuart Slap!
When everyone is doing something, you have to do the complete opposite.
Look at the infamous Google Slap. If you’re not familiar, Google “slapped” people a number of times already. When people don’t provide good value, they get slapped. This is to force people to avoid their own impending doom. It’s like a parent slapping their children to not touch the burning flame. Still, people go ahead, get burnt, them blame the person they last encountered. Tsk. Tsk.
The internet marketing world is filled with sheep. One person goes there and everyone follows. This is good news for the person who knows how to exploit this situation. When everyone moves in one direction, they miss out opportunities that already exist.
One example is this – now everyone in Asia is heading and attacking the internet marketing niche. I know it’s not the right thing to do to monetize, and there are many other monetization sources out there. So what do I do? I spoil the market so that people will not be hoodwinked into buying non-value-for-money items. Is it a good strategy? Some people will hate me for it. But it will force the survivors up the chain, the credible ones will quadruple their income, and those who can’t handle the heat either give up or find another niche.
It’s not hard to understand. But the fact is, newcomers to the internet marketing world will look at these reports and say ‘what the heck do they mean’? Such things will garner a lot of value for the average internet marketer, but will hardly make sufficient sense to the average newbie in internet marketing. To them, it’s like “oh yeah – I’ll focus on my business strategy” or “sure, I’ll use a one-time-offer”. It seems like a ‘no-big-deal’ thing.
Well, of course. That’s because there IS no big deal. We’ve come full circle. If you don’t do it right the first time, conventional wisdom like “failing to plan is planning to fail” will suddenly make lots of sense. Are you willing to wait until that happens??
The Evolution Of Marketing Strategies
The truth is this – marketing strategies have been evolving. Every day, there is a new strategy or tactic pulled by someone to create the next wave in internet marketing. But the truth is that most of them start with a concept from thinkers everywhere.
“This Article Is Not Meant To Overwhelm You!”
Yes, be overwhelmed, if you choose. I am still stumped by the fact that beginners are still lagging so far behind. I can’t blame them, but I can blame internet marketers for not helping to chip in to clear this.